Our Story

Commonly associated with subpar cuts of meat, sugary marinades, and excessive additives, our goal is to challenge the status quo and redefine what quality beef jerky can be.

We make the cleanest, healthiest, and highest quality beef jerky in the United States and Canada. By exclusively using premium cuts from 100% grass fed and grass finished beef with no sugar, additives, or preservatives, we produce a beef jerky that has an unparalleled taste, a more tender mouthfeel, and a distinct flavour profile that celebrates the meat itself. ​Our beef jerky also has an exceptionally high protein content and unbeatable macronutrient profile.​

At Better Bovine, we believe in going against the grain by using better ingredients, and embracing simplicity.

We're all beef. No bull.

We believe the best foods begin with the highest quality ingredients, which is why we use 100% grass-fed and grass-finished beef.

At Better Bovine, we choose 100% grass-fed and grass-finished beef because it’s better for you, better for the environment, and it tastes great. Grass-fed beef is naturally rich in micronutrients like omega-3 fatty acids, vitamin E, and antioxidants, giving you more of the good stuff your body needs. Raised on pasture, grass-fed cattle lead healthier lives, which means no hormones, antibiotics, GMOs or grain-heavy diets—just clean, nutrient-packed beef. The result? Jerky that’s tender, flavorful, and loaded with health benefits. We also source from regenerative farms which means less food waste, a smaller carbon footprint, less pollution, and reduced greenhouse gas emissions. 

When it comes to quality, we don’t cut corners.